Circular Retail Concept for ABN AMRO

Commissioned as creative lead, I redesigned ABN AMRO’s retail spaces to embody their new purpose: “Banking for better, for generations to come.”
The merging of three banking services called for a new spatial concept that could unify both function and narrative.

The idea was simple: the space itself becomes the story.
Every element — materials, sourcing, construction and design — was treated as an expression of circular thinking. Guided by a “right to copy” principle, the concept was intentionally open and replicable, encouraging others to adopt and scale similar solutions.