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Interactive Exhibition for #CocreateSA

Project type

Event production

Location

Cape Town

Role

Project and Creative Lead

As Project and Creative lead, I led the concept, design and production of a large-scale 4D exhibition for the largest Dutch trade mission to South Africa, led by Prime Minister Mark Rutte. Hired by the Consulate General and Embassy of the Kingdom of the Netherlands in South Africa, I had the exhibition transform an office atrium into an artificial garden, which became the setting of an immersive narrative environment, using life-sized drawn objects and layered storytelling to make international collaboration tangible and engaging.

I’m a senior brand and creative professional with a strong foundation in strategy and design.

I shape brands from the inside out, translating vision into identities, campaigns, products and experiences across digital and physical touchpoints.

I bring clarity, energy and direction to both people and process, combining strategic thinking with a hands-on, multidisciplinary approach.

I thrive in environments where brands aim to make meaningful impact — socially, visually and commercially.

© 2035 by Choi Mi Chung. Powered and secured by Wix 

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